Web 2.0 is a term that was coined by O ‘Reilly Media In 2004. It represents a new improved platform for web users. Web 2.0 allows for easy to update interactive web communities and they facilitate easy collaboration and exchange between users.
Blogs and wikis are good examples of web 2.0 site content management systems. These are slowly replacing forums and third party review sites. Web 2.0 platforms favor SEO optimization naturally. The fact that they are text rich, interlinked and updated frequently makes them search engine friendly.
With the shift towards web 2.0 getting towards its advanced stage, more and more people are turning to it for web 2.0 and SEO optimization options. However, certain embellishments synonymous with web 2.0 can actually impede a site’s visibility to search engine spiders. Elements which allow for easy interaction such as AJAX, Flash, Podcast, Widgets and Video are not very receptive to search engine crawlers as they confuse and daze them. To incorporate such interactive features into your site you should try to leverage RSS, XML, mirror sites and syndication services to make it accessible to search engines.
Content embedded in a flash file would be difficult to extract and even if the search engine has the means to do so, such content would rank poor compared to content on HTML format.
For a fact, most search engines still cannot work well with most of these elements without some assistance from the web designer. The solution would be to use different SEO tactics and strategy to incorporate and adapt SEO techniques to meet web 2.0 and SEO challenges. SEO is presently evolving and metamorphosing to meet up with challenges presented by web 2.0. It is necessary to evolve with the times and take advantage of new ways of presenting interactive interlinked content as allowed by web 2.0. Learn and seek available ways and techniques to use web 2.0 and SEO and to expose embedded contents in AJAX , Flash and video and audio transcripts.
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