The internet contains countless number of websites offering a product or service to the public. What this means is that, there are a lot of site that are competing for attention. The fact however shows that only 14% of total site figure use SEO techniques or other methods to optimize their site for search engines. If you consider that, you would clearly see that there are a lot of sites on the internet that remain unseen and unknown. That alone clearly shows the importance of SEO for your website.
An estimated 80% of shoppers in developed economies use the internet for shopping. Countless others use search engines to seek information and other services. This means that there are people out there making a killing so to say in profits by just optimizing their site. When your site is optimized it is easily picked by search engines and is thus more visible to the countless of people using search engines every day, every minute.
Search engines make use of keywords which are inputted during a search to look for sites and web pages containing the exact keywords or related words to display as search results. When your website is optimized for SEO it makes it easier for your website to be picked and so increases the chances of people seeing and clicking to your site.
With the increasing number of competing websites on the internet it is very important to optimize your site. The importance of SEO for your website is further emphasized in its benefits. The importance of SEO for your website includes but is not limited to:
- Increase site visibility
- Increased web traffic
- Increased customers and profit
- Increased search engine ranking
That’s it for now. Until next time, happy freeSEOing.