SEO (Search Engine Optimization) is a way of improving the amount and quality of traffic showing up or visiting a website through search engines using natural/organic searches as keywords. The earlier a site is displayed in a search result, the more the volume or traffic on the sites. SEO targets several searches from image search to industry specific and local searches.
Organic or Natural SEO is results that are displayed unlike advertisements paid for. It involves using methods to make the website more visible and presents more value and quality for searchers. It also improves the quality and flow of traffic to the site. Two main categories are used. On-Site Optimizing, the main aim is to present high quality content which would be interesting, useful and also informative. To attract audience, keywords are selected.
The other technique is Off-Site Optimizing and this concentrates on marketing and promotion of the business on separate URL’s. It’s a good marketing strategy to increase the relevance of a site and control what people search for, and how it works. Its usefulness may include presentation, site’s coding and structure and also making the site attractive.
SEO can be offered as a broad marketing campaign or as a stand alone service. With the high costs and rates of advertising and the space for advertising on the internet being monopolized by the large companies that can afford it, SEO allows maintenance of every company on the internet and costs little.
The principles behind Organic or Natural SEO are strongly guarded but an understanding of the rules that guide the search engines will give an edge over top companies that market on the net.
Other methods used may include:
- Optimization Research: Getting to know the business, research keywords, and relevant content are the initial steps.
- Visibility Strategies: Press Release distribution, newsletters and link building techniques are useful.
- SEO implementation: Every aspect of the site should be focused on, from robot text files, internet links, key word density, content and improvement on site navigation.
- Monitoring: The stage involves tweaking. Keyword evaluation and monthly reports constantly are an integral part to success and improvement.
Organic or Natural SEO should be the aim of all SEO companies. Using the paid options will be expensive to generate traffic and no constant results will be observed. Share your thoughts by leaving us your comments. Until next time, happy freeSEOing!