SEO is an acronym for Search Engine Optimization. It refers to the methods of optimizing web content to make them more visible to search engines. When properly done, it improves your website ranking and makes your web pages easily picked up by search engines. Using the right keywords is very important. A well written article with poor choice of keywords would not be as successful as having the right keywords. Before talking about how to pick the best keywords for SEO articles, lets consider how search engines utilize keywords.
Each time a search is carried out a set of words are entered. Search engines would then search for a number of things among which are:
- Web pages with the exact keyword phrase match
- Web pages that at least have relevant keywords on the page
- Pages with links of the keywords in them
- Images and tables with the keywords in the alt tags
These show the importance of having the right keywords on your pages. The question still remains; how to pick the best keywords for SEO articles? One way is to imagine what people would search for. You can also use SEO tools such as Google Adwords keywords tool, Overture Search Term Suggestion Tool, Keyword Discover, Wordtracker etc. Here are a number of other useful tips.
- Research for keywords – Check what high ranking sites are using.
- Ask around you, your friends, family and colleagues can help suggest keywords they might use to locate your website.
- Look at the keywords used by your competitors.
- Write down some ideas and identify preferable keywords.
- Check website statistics and logs to see which keywords or keyword phrases visitors used most.
- Look at possible keywords spelling mistakes.
- Check synonyms or similar words.
- Try merged or split words.
How to pick best keywords for SEO articles do not have to be too hard to master if you follow the above guide tips. It is usually a good idea to avoid over competitive or over popular keywords. It is also a good strategy to identify secondary keywords and still optimize these in your article. So what do you think of this article? Leave me your thought and unitl next, happy freeSEOing!